Using Instagram to Market Your Business

Picture sharing has been given a major interpersonal upgrade thanks to introduction of Instagram. The Instagram platform has become very popular with more than 80 million customers, who enjoy altering their photos with special effects and cool filter systems before sharing them with friends and followers.

Businesses can start using this brand new type social media as a way to market their own company and build up a subsequent. People love strong visual pictures, so posting pictures of products and even employees will make them feel closer to you. This type of marketing is exactly what helps forge brand loyalty.

So how can your business use Instagram regarding marketing? Here are some examples:


Within Instagram’s latest update, users now have the option to tag a specific area with their images, which are saved to a personal photo map. These can be shared with your followers.

This is great if you have a physical location and even if you travel around the city, condition or country. If you have booths at local craft fairs or other vendor events, then you can snap a photo and tag your location to let your followers know where you can be found.

Inside Look

The whole idea at the rear of social media is sharing. Your supporters and followers are giving you an opportunity to reach them on a more individual level so make sure you are giving them the same. Take pictures of the staff in the office. Snap shots of forthcoming products to give them a sneak peak. If you’re on the road, take several pictures along the way. Give followers an actual sense of how things are concealed from the public view to help them feel like a part of the particular brand.

Use Hashtags

If you use Tweets, you know how effective hashtags could be at sharing. You can use the same in your Instagram photos. Use hash labels that relate to your business or sector to make it easy for people to find a person. For instance, if you make jewelry, you may use hashtags like #rings, #customjewlery, or #necklaces. Look up popular hashtags that are to be used by similar brands and add them to your images.

Encourage User Pictures

People who are already using your products must be encouraged to snap a photo associated with themselves using it and tag this with one of your hash tags. This will show people how to use your companies show how many people are happy with your business.

Hold Contests

People love a chance to win prizes and using Instagram to keep a photo contest is an exciting method to give them what they want.
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You can ask enthusiasts to send in a picture of them using your product and then choose a winner through among them. You could also go a different route by asking them to send in a picture that demonstrates something more summary, like what represents summer for them.

There are any number of ways to get creative and get more followers by holding the contest using Instagram. Your supporters will share with their friends who will also want to join in the fun.

Market Your Events

If you are going to be at a trade show or tradition, take pictures and tag where you are to let your followers understand what is going on for your business. If you are holding a big sale, snap a shot of the sales flyer for your followers to find out. This is also a good way to make your own followers feel more special because you can offer them a VIP low cost that only Instagram users will get. Get creative with them!

Instagram was acquired by Facebook for about $1 billion. That is a sure sign that this is an important part of social media. When you implement it in your marketing strategy, it is one more important tool to have.

People like getting involved and sharing with the businesses they love. Take part in this period of sharing and you can broaden your reach and strengthen your logos with a few snaps of the digital camera.

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