PayPal is without a doubt a necessity when first starting out online, but how to set up a PayPal account the right way, makes a difference within sales and your relationship with PayPal.
If you’ve been online for a short time, then I’m sure you’ve heard of the FEARED PayPal freezes, holds plus limitations! In this PayPal series, I would like to assist you in learning how to set up PayPal the right way and some really great tips as well.
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In this series of PayPal Account Setup Videos, I’m going to show you how to set up PayPal and brand your PayPal. What PayPal calls creating Customized PayPal Pages. This is a huge advantage for you and a benefit that many people don’t know is available to merchants.
Therefore , what is a Custom PayPal Page?
When a customer clicks on your buy right now or add to cart button, these are taken to PayPal where they begin the purchasing process. In most cases, the following page they see is the normal, generic PayPal page. Nothing on it really looks like or tells the customer they are still with YOU… other than some small text that has your business name and some very small text in the explanation field that says what item they are buying.
Now… if you failed to know how to set up PayPal correctly, then the business name your customer views during the PayPal transaction may not be some thing they recognize or know. Like many people, when you set up your PayPal Account, you may have given it a generic name like OnlineInf0 LLC since you have several websites and sell a number of different types of products.
Now your client who is buying shoes from your web site named Mary’s Shoes get’s puzzled when during her purchase the girl sees OnlineInf0 LLC on the PayPal Transaction Page. She assumes the lady somehow clicked on a wrong hyperlink or somehow PayPal gave the girl the wrong page. So , she shuts out, tries again, get the exact same results, get’s even more aggravated and goes buys her shoes somewhere else.
Set up PayPal Wrong = Loss of Sales
You’ve lost this sale and potential many other sales since, you didn’t know how to set up PayPal correctly.
Setting up a PayPal account correctly can keep you from losing sales and help you with the sale!
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How to Set up PayPal Correctly
When you setup your PayPal account, you need to develop a Custom Payment Page that will become your Primary Payment page. This is the page all of your customer will see when they buy any of your products. When you set up your Custom PayPal Payment Page, you can add a logo and a header. This will make your PayPal transaction page look very much like your website.
Now when a customer begins the buying process, they arrive at a PayPal page that has the look and feel of your website! This will keep your customer joyful and feeling safe, knowing they may be at the right place.
Having a Custom Transaction Page is great, however , what do you do, when you have several websites and now your customer buys an ebook from your Excellent Books website and the primary Custom made Page looks like Mary’s Shoes?
You need to have more than one Custom Page, but simply learning how to set up PayPal correctly can be tough enough on it own. For this reason I’ve created some great free guide videos you can watch at my website.